This prestigious predicate coffee would put Indonesia as the world's best coffee products, the place of honor and strategic, and deserves a major media coverage in South Korea. Secretary of the Directorate General of Export Development (DG PEN) Ministry of Commerce said Ari Satria not easily achieved the guest country at this exhibition.
Coffee producing country to be able to show the best quality of coffee production. "I hope the coffee product is capable of improving the trade balance between Indonesia and South Korea, which is still in deficit. Therefore, the potential of coffee exports to Korea are very big," said Ari Satria.
After being crowned as the guest country, Ari Satria encourage coffee exporters compete to take advantage of this great opportunity. "The election of Indonesia as a guest country must be utilized optimally, especially in terms of the promotion of diverse variants of Indonesian coffee products. Indonesian coffee market potential in South Korea accepted, because drinking coffee has become the South Korean people's lifestyle, "said Ari.
Ari said, 2017 will be the 3rd year Indonesia's participation in the Coffee Expo Seoul. Indonesian Trade Promotion Center (ITPC) Busan will work hard to promote in international coffee exhibition in South Korea's largest. Indonesia Pavilion is planned to be built on an area of 126 m2 with a special design that represents the diverse specialty coffee that
owned various coffee-producing regions in Indonesia.
As a coffee producer to 4th in the world after Brazil, Vietnam and Colombia, Indonesia must continue to promote to the world. "Although the Indonesian coffee has a price that is relatively higher than the price of coffee Brazil and Vietnam, Indonesia Coffee still superior because it is known to have a taste and a unique characteristic that is not owned coffee Brazil and Vietnam," said Ari.
At the Coffee Expo Seoul, shown also supporting events such as roasting and grinding coffee by renowned barista from home and abroad. This is also interesting activities of public enthusiasm for visiting Coffee Expo Seoul.
Ari revealed that the acquisition of Coffee Expo Seoul 2016 Indonesia was encouraging. Indonesia is represented by seven companies, namely PT. Samtama Artanami, CV. Success Group, CV. Alpha Gemilang, PT. Leaf Power, Coffee You, CV. Ulubelu, and PT. Nedcoffee obtain a potential transaction of USD 3 million. At the Coffee Expo Seoul 2016 it held 14 to 17 April 2016, ITPC Busan made a special construction for the Indonesian Pavilion themed "Indonesia Home of Finest Coffee".
At that time, the Indonesian Pavilion comes with the concept of one island to present the seven pillars that reflect the seven major coffee producing areas in Indonesia, including Aceh, Medan, Java, Bali, Flores, Toraja, and Papua. To attract the attention of visitors to the Pavilion of Indonesia, each day also screened the documentary "The smell of Heaven" which tells the diversity and distinctiveness of coffee in the various regions in Indonesia.
see in indonesia
Indonesia terpilih sebagai guest country pada pameran Coffee Expo Seoul yang akan berlangsung pada 6-9 April 2017 di Convention and Exhibition Center (COEX) Seoul, Korea Selatan.
Predikat prestisius ini bakal menempatkan kopi Indonesia sebagai produk kopi terbaik dunia, mendapat tempat terhormat dan strategis, serta layak mendapat peliputan utama media-media di Korsel. Sekretaris Direktorat Jenderal Pengembangan Ekspor Nasional (Ditjen PEN) Kementerian Perdagangan Ari Satria mengatakan tak mudah mendapatkan predikat guest country di pameran ini.
Negara penghasil kopi harus bisa menunjukkan kualitas terbaik kopi produksinya. "Saya berharap produk kopi ini mampu memperbaiki neraca perdagangan RI-Korsel yang masih defisit. Sebab, potensi ekspor kopi ke Korsel sangat besar," ujar Ari Satria.
Setelah dinobatkan sebagai guest country, Ari Satria mendorong para eksportir kopi berlomba memanfaatkan peluang besar ini. “Terpilihnya Indonesia sebagai guest country harus dimanfaatkan maksimal, terutama dalam hal promosi beragam varian produk kopi Indonesia. Kopi Indonesia sangat potensial diterima di pasar Korsel, karena minum kopi sudah menjadi gaya hidup masyarakat Korsel,” ujar Ari.
Ari mengungkapkan, tahun 2017 akan menjadi tahun ke-3 partisipasi Indonesia dalam Coffee Expo Seoul. Indonesian Trade Promotion Center (ITPC) Busan akan bekerja keras berpromosi di pameran kopi internasional terbesar di Korsel ini. Rencananya Paviliun Indonesia akan dibangun di area seluas 126 m2 dengan desain spesial yang menggambarkan keberagaman specialty coffee yang
dimiliki berbagai daerah penghasil kopi di Indonesia.
Sebagai produsen kopi ke-4 di dunia setelah Brasil, Vietnam, dan Kolombia, Indonesia harus terus melakukan promosi ke penjuru dunia. “Walaupun kopi Indonesia mempunyai harga yang relatif lebih tinggi dibandingkan harga kopi Brasil dan Vietnam, kopi Indonesia tetap lebih unggul karena dikenal memiliki cita rasa dan keunikan khas yang tidak dimiliki kopi Brasil dan Vietnam," ujar Ari.
Pada Coffee Expo Seoul, ditampilkan pula acara pendukung berupa roasting dan grinding kopi oleh barista terkenal dari dalam dan luar negeri. Kegiatan inilah yang juga menarik antusiasme publik untuk mengunjungi Coffee Expo Seoul.
Ari mengungkapkan bahwa pada Coffee Expo Seoul 2016 perolehan Indonesia cukup menggembirakan. Indonesia yang diwakili 7 perusahaan, yaitu PT. Samtama Artanami, CV. Sukses Group, CV. Alpha Gemilang, PT. Leaf Power, Kopi Kamu, CV. Ulubelu, dan PT. Nedcoffee memperoleh potensi transaksi sebesar USD 3 juta. Pada Coffee Expo Seoul 2016 yang diselenggarakan 14-17 April 2016 itu, ITPC Busan membuat konstruksi khusus untuk Paviliun Indonesia bertemakan “Indonesia Home of Finest Coffee”.
Saat itu, Paviliun Indonesia tampil dengan konsep one island menghadirkan tujuh pilar yang mencerminkan tujuh daerah utama produsen kopi di Indonesia, yaitu Aceh, Medan, Jawa, Bali, Flores, Toraja, dan Papua. Untuk menarik perhatian pengunjung ke Paviliun Indonesia, setiap harinya juga diputar film dokumenter “Aroma of Heaven” yang menceritakan keberagaman dan kekhasan kopi yang tersebar di berbagai daerah di Indonesia.